Live BIG! Die Empty
The book that started it all. A framework for living at full capacity — professionally, personally, and purposefully.
Get the BookMost high performers play it safe. They cap their income, shrink their ambition, and call it being realistic. You’re not most people.
Welcome. I’m Mark Anthony McCray — Presidents Club Winner, executive coach, keynote speaker, and author of Live BIG! Die Empty. I built a results-driven career in enterprise sales while building a platform to help the next generation of professionals refuse the ceiling.
This is the place for ambitious people who are done waiting for permission.
I’ve closed enterprise healthcare accounts. I’ve blown away my quota more times than I can count. I’ve sat in rooms where my results spoke louder than any obstacle — and I’ve learned exactly what it takes to not just get to the table, but own the conversation when you get there.
My work lives at the intersection of elite sales performance, executive presence, and intentional leadership. Whether you’re chasing your first major promotion, building your brand alongside your corporate career, or learning how to sell like your income depends on it — because it does — you’re in the right place.
The book that started it all. A framework for living at full capacity — professionally, personally, and purposefully.
Get the BookThe honest account of what financial transformation really looks like — and the principles that carried Mark from survival mode to abundance.
Get the BookElite sales training and executive leadership keynotes for organizations ready to build performers, not just manage them.
Book Mark1:1 executive coaching and group programs for high-performers ready to stop being the best-kept secret in their organization.
Work With MeRaw, strategic, no-fluff essays on sales, leadership, and building a life without a ceiling. Read by driven professionals every week.
Subscribe Free“Elite Salespeople Aren’t Born. They’re Built.”
Results alone don’t get you promoted. They don’t get you paid what you’re worth. They don’t even get you seen. Here’s what actually does — and why most high performers miss it entirely.
Read on Substack →Stop reading content that hypes you up and leaves you empty. Start building the career, the income, and the life you actually designed.